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Website Launch Checklist: 8 Things To Do Before Your Website Launch

February 18, 2021

Launching a brand-new website is always very exciting. There are lots of comprehensive website launch checklists all over the internet with suggestions and tips. However, if we designed your website, you will find we already did most of these tasks for you. Below you will find a list of things we feel will help you when launching your website. We have linked to each relevant section to make it easier to navigate.

  1. Analytics
  2. Search Console
  3. Legal
  4. Content Marketing
  5. Email Signature
  6. Social Media
  7. Email Marketing
  8. Press Release

1. Analytics

Google Analytics enables you to access valuable data, including the number of site visitors, where your traffic is coming from and many more things. We already have set this up for you, but you can take an additional step. You can set up a custom filter to ensure you are not gathering misleading data when you or your employees view your website. By setting up a filter, you can exclude your home/office IP(s) so that these visits won’t get tracked. More information on this is available in our article “How to exclude my IP address from Google Analytics.”

2. Search Console

Google search console provides you with valuable insights about your website. It will tell you any performance or crawl errors you have, as well as how many of your pages are indexed by Google. Assuming your website is brand new, you won’t have any indexed pages. Within the search console, you can input the URL of any page you wish google to index; yes, it’s that simple. If you haven’t set up Google search console or you are unsure how to request indexing – “How to use Google search console” lists all the information you need along with screenshots.

Internet law can be very confusing as each industry has different rules. If we designed your website, we already have the basics covered, such as your cookie consent, privacy policy, terms of use, GDPR etc. As per our terms and conditions, we are not lawyers, and we advise you to have your lawyer check your website is compliant with any applicable laws that are specific to your industry and country. Some topics to research include:

4. Content Marketing

Producing quality content for your new website is vital; a little known fact that is equally important is the frequency of the content. Hubspot found that websites that post at least four articles per week receive five times more traffic than brands that post less than once per week.

Website Launch Checklist - Content Marketing - HubSpot

Before launching your site, we suggest having at least ten posts live so that there is content for your visitors to read. However, maintaining a regular frequency can sometimes be difficult, so we recommend that you have a bank of ‘ready-to-go content’. This content can either be WordPress scheduled posts or content saved in a project management program like Trello.

5. Email Signature

A great way to show off your new website to your contacts is to add a “Check Out Our New Website” link to your email signature. Before doing this, ensure that your old email signature matches your new website. If you don’t have an email signature or would like help updating your current one, click here.

6. Social Media

If you have a brand-new site or have changed your domain, you need to ensure this link is correct on all your business’s social media platforms. Once you have done this, now is the time to create posts and let your audience know your website is ready for them to view. If you haven’t set up your social profiles yet, now is the time to do so. If you are struggling with deciding which network is right for your business, then our article “What social platforms does my business need to use?” would be an excellent place to start.

7. Email Marketing

Now you have set up all of your analytics and have some posts on your site; it’s time for visitors. First, give your existing contacts a heads up about your new site to see if they are as impressed as you are. This is useful as a courtesy email in case there is any confusion when they visit. Various mediums are available to do this, depending on how extensive your contact database is. If you need any help or advice on which software to use or want us to take care of this for you, leave a comment under this post.

8. Press Release

Your existing contacts know your new website is live, but what about people you don’t know? Press releases, when done the right way, are extremely valuable. Not only can they bring in new traffic, but they can also provide lots of SEO value. You should write a press release that is interesting and newsworthy. What are you doing differently from your competitors? Are you running a competition? Do you have a special offer? What you shouldn’t do is post the same 300-word keyword-stuffed article to any site that will accept it.

Website Launch Checklist Conclusion

There is undoubtedly much more to a successful website launch than just making the site live. So let us know how you follow the steps listed above, and make sure you keep our blog bookmarked to learn how to drive more traffic and sales to your website. Did we miss anything from our website launch checklist?

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